Skip to content

Cart

Your cart is empty

Mother holding child with ocean-themed baby carrier, 'Cove' brand visible

Sea-soaked magic, everyday ease

Meet Cove

Meet Cove—a coastal daydream brought to life through hand-drawn whales, drifting seagrasses, playful squid, seashells, and teeny sea horses. Designed by Hufton Studio, this pattern is an ode to the wonder beneath the waves, rendered in soft olive tones with just a hint of seaside nostalgia. Whether you're babywearing at the beach or in your backyard, Cove wraps you in that ocean air feeling—calm, cozy, and full of quiet magic.

A Closer Look at Cove

Cove is a whimsical underwater world, filled with delicate linework of whales, fish, squid, sea horses, seashells, and floating marine grasses. Set against a creamy background with muted tones like seagrass green, brown rice, and soft toast, this pattern is both playful and peaceful. It’s printed on our signature, breathable hemp/organic cotton, offering the perfect blend of beauty, comfort, and everyday function.

Meet the artist

Fleur Crawford

Fleur Crawford, the artist behind Hufton Studio, is a surface pattern and textile designer based in Auckland, New Zealand. With over 20 years of experience in fashion and illustration, Fleur’s work blends fine art training with a love for storytelling through textiles. With Cove, Fleur brings the sea to your everyday—one gentle line and sea creature at a time.

SHOP THE COLLECTION