frolicking unicorns 🌼 floral magic
Meet Charm
Get ready to be charmed by Charm—our new cornflower blue print filled with watercolor florals and prancing dappled unicorns that's bringing joy and spring vibes.
It's the bright spot we all need after long, hard winter days of parenting chaos, because magic is real when you're raising tiny humans, and whimsy deserves a place in our everyday chaos.
Designed by hope&plum fave, Jill Labieniec, Charm brings the everyday joy to the trenches of parenthood.
Unicorn-filled floral joy 🦄🌸🌼
20 colors available
37 colors available
Up to
35 colors available
A Closer Look at Charm
Charm is a whimsy and magic in print form. Watercolor flowers are scattered around dappled unicorns resting, prancing, and frolicking across a hand-drawn cornflower blue background. It's a perfect pop of joy for the long days of parenthood.
It’s printed on our signature, breathable hemp/organic cotton, offering the perfect blend of beauty, comfort, and everyday function.
MEET THE ARTIST
JILL Labieniec
Jill Labienic is the talented designer and illustrator behind beloved hope&plum prints, Ginger and Savannah, and our new fave, Charm.
Jill lives on a small island in the Pacific North West but grew up running wild in New England. She loves drawing nature and animals in a whimsical yet sophisticated way that appeal to children and adults alike, and encourage us all to dream and imagine.
Jill also sells home textiles and decor with her prints on her website.
WEARING ART
"My art is inspired by daydreams. Not the practical kind but the big fantastic daydreams we allowed our minds to travel to as children. My biggest hope is that my art allows people to escape and drift off to some magical place—even if it's just for a brief moment. We all need to give ourselves space to rest, daydream and grow."
