hope&plum: Eloise | Minimal, dainty, blue floral baby carriers 🪻💙

a black woman carries a baby in a stretchy wrap. The wrap is white with dainty blue flowers on it.

Minimal floral 🪻 Cottage Vibes

Meet Eloise

Meet Eloise—a neutral lover's dream. Designed by Hufton Studio, this pattern brings minimal blue florals and cottage-core charm to your favorite baby carriers and accessories. Perfect for those sweet spring days drinking coffee and watching the bluebells bloom, Eloise wraps you in that fresh morning energy—renewed, hopeful, and ready for what comes next.

Cottage Charm 🌿

Child in a light floral baby carrier with a florals in the background

Woman holding a child outdoors in a light floral baby carrier with greenery and flowers in the background

Eloise Lark Kid Carrier

Cottage Charm 🌿

Woman holding a baby in a dainty floral wrap in a home setting

Woman holding a baby in a dainty floral wrap indoors

Eloise Baby Wrap

Cottage Charm 🌿

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Woman holding a baby wrapped in a floral-patterned ring sling.

Eloise Ring Sling

Cottage Charm 🌿

Person holding a baby in a floral baby carrier indoors.

Floral-patterned baby carrier with 'hope&plum' label on a light gray background

Eloise Lark Baby Carrier

Cottage Charm 🌿

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Woman holding a baby in a dainty floral baby carrier.

Eloise Sprout Newborn Carrier

Cottage Charm 🌿

Drool Pads

For Spitty Snuggles 💧

37 colors available

Up to

$8 off

Gray tulip patterned pouch on a white pedestal

Large Flat Bottom Bag

The Perfect Bag 💛

35 colors available

Lark Pocket - Frolic baby carrier hope&plum

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Snack-Size Storage 🍿

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SHOP THE COLLECTION

A seamless fabric print of delicate hand-painted florals on a soft cream background. Small dusty blue flowers are scattered in a tossed arrangement, including daisy-like blooms with rounded petals and dark navy centers, plus clusters of smaller buds on slender stems. They're paired with muted sage green leaves and stems in loose watercolor brushstrokes. Tiny green dashes fill the spaces between blooms. The feel is light, airy, and botanical, with a vintage cottage or prairie sensibility.

A Closer Look at Eloise

Eloise is a dainty cottage-core darling with a true, cool white background and ditsy light and dark blue flowers with sage green leaves and stems. Perfect for those who love a delicate and sweet touch to go with their refined, minimal aesthetic.

It’s printed on our signature, breathable hemp/organic cotton, offering the perfect blend of beauty, comfort, and everyday function.

Meet the artist

Fleur Crawford

Fleur Crawford, the artist behind Hufton Studio, is a surface pattern and textile designer based in Auckland, New Zealand. With over 20 years of experience in fashion and illustration, Fleur’s work blends fine art training with a love for storytelling through textiles. Fleur has previously designed fan-favorites Woodland and Cove.

With Eloise, Fleur brings her signature sweet charm to hope&plum's classic floral aesthetic.

SHOP THE COLLECTION

Cottage Charm 🌿

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