Start here
Box open → baby napping in carrier.
Wash your carrier first
Many hands make, QC, and pack your carrier. A gentle cold wash before use gets it fresh and starts the softening.
Care instructions →
Get a free fit check
Our professional educators will get you confident fast. Free for every carrier — even secondhand. Book as many as you like.
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Pick your carrier to get started
Sprout
Lark
Ring Sling
Baby Wrap
Meh Dai
Register your carrier
So we can reach you if there's ever a safety recall. Quick online form, no postcard needed.
Snuggle-tested, hip-happy
Every hope&plum carrier supports the natural M-position pediatricians recommend: knees higher than hips, spine in a gentle C-curve, weight on the thighs. Watch how each carrier holds your baby in alignment with the International Hip Dysplasia Institute guidance.
Spine in C-curve
Supports the natural, rounded spine with no flattening across the lower back.
Knee-to-knee support
Fabric reaches from knee to knee in younger babies, holding hips in the IHDI-recommended M-position.
Hip alignment
Pelvis and femurs sit in the spread-squat position recommended for healthy hip development by the IHDI.
M-position seat
Knees above bottom, thighs fully supported. Free movement of the hips promotes natural hip development.