Meet Our Artists

As hope&plum's creative director, Gianna brings her sharp eye and endless creativity to the art she creates. She not only leads our brand’s creative direction but also designs some of our in-house patterns, blending artistry with storytelling in every detail.

With Breve, Gianna brings the delight of your favourite coffee to your everyday babywearing—warm, cozy, energising perfection.

Cass Deller is the artist behind Petal. She focuses on joyful, hand-painted artwork with a coastal, modern, feminine feel.

Cass usually works in watercolor, but her artwork has found its way onto everything from silk scarves and art prints to your fave baby carriers.

Cass lives on the Sunshine Coast in Queensland, Australia, where she runs the Cass Deller Design Studio and has been hand-painting for brands big and small since 2013. She also sells her original art, prints, and silk scarves on her website, and teaches other artists how to build creative careers of their own.

Read more about Cass on her website.

Toni Darling Frank is the artist behind Medley and Darling. She focusses on usable, functional art that transforms everyday rituals into moments of joy.

Toni usually works in ceramics, but has also turned her art into blankets, and into your fave baby carriers. Medley and Darling were inspired by fusing lightness, playfulness, and growth with Toni's signature style.

Toni lives in Toronto with her chihuahua, Pepper. Toni also sells her ceramics and blankets on her website. Read more about Toni on our blog.

Fleur Crawford, the artist behind Hufton Studio, is a surface pattern and textile designer based in Auckland, New Zealand. With over 20 years of experience in fashion and illustration, Fleur’s work blends fine art training with a love for storytelling through textiles. Fleur has previously designed fan-favorites Woodland and Cove.

Jill Labienic is the talented designer and illustrator behind beloved hope&plum prints, Ginger, Savannah, and now Charm.

Jill lives on a small island in the Pacific North West but grew up running wild in New England. She loves drawing nature and animals in a whimsical yet sophisticated way that appeal to children and adults alike, and encourage us all to dream and imagine.

Jill also sells home textiles and decor with her prints on her website.

Oranje Ave is a boutique, multidisciplinary design studio founded and led by McKenna Ryan. McKenna brings together creatives from many backgrounds, drawing on their strengths to create beautiful designs showcasing the best of their art.

With Solstice, McKenna's team collaborated to capture the essence of the winter solstice with a collage of beautiful, watercolor paintings, laid out in an endlessly charming pattern.

McKenna has previously designed Fête for hope&plum.

Chrissie Van Hoever, the artist behind Nuthatch Studio, is a designer and illustrator based in Raleigh, North Carolina. She loves illustrating vibrant botanicals and whimsical creatures, as well as creating captivating patterns with cheerful color palettes. Her pattern, "Ghostly Gardens" was the perfect fit for our Hemlock print. It adds a mysterious twist to her favorite nature-inspired themes with hidden surprises. What appears to be a beautiful garden at first glance reveals creepy crawlies and carnivorous flowers upon closer inspection.

Delina Vlodarchyk, known as Dee, is a surface designer and mom of two based in a charming small town in Ontario, Canada. With a background in sociology and a lifelong love of art, Dee creates playful, eye-catching designs that feel both personal and universally joyful. When she’s not covered in paint or chasing creativity with her kids, she’s probably singing along at a concert—music and art are her dual love languages. Dee is on a mission to bring pretty art to every corner of life, and with Venom, she’s done just that! Delina also designed our gorgeous print Frond.