The wrap that
never sags.
TENCEL™ + organic cotton. Two lengths for every body. Made in Minnesota.
Best organic baby wrap
Filters
Not all wraps
are equal.
Most stretchy wraps are synthetic, sag within 20 minutes, and come in one size. Ours don't.
No shortcuts.
Most stretchy wraps are synthetic blends. Every hope&plum wrap is 70% TENCEL™ Lyocell, 30% organic cotton. Breathes like a good t-shirt, stays soft against newborn skin, and won't trap heat on warm days. No petroleum-based fibers. Ever.
Read our fabric guide →
Strong at 35.
The failure mode of most stretchy wraps: loosen and bag out within 20 minutes. Our TENCEL-cotton blend uses a two-way stretch that gives where you need it and holds where it matters. Soft at 7 pounds, still supportive at 35.
EveryBODY.
Most wraps come in one length and leave you to figure it out. We offer Short (4.7 yards) for smaller frames, and Long (5.7 yards) for larger bodies or more fabric to work with. Both fit XXS through 6X. Size inclusivity isn't a feature we added: it's why we exist.
Plus-size babywearing guide →
on purpose.
Every hope&plum wrap is sewn less than 1 mile from our warehouse by a women-owned sewing shop, paying production workers fairly. No overseas manufacturing. We know the people who make these: and that changes how we think about every seam.
How we make them →The softest snuggles.
Most parents nail it in a few tries. Watch the technique! How the fabric wraps, how the stretch works for you, and why it stays supportive even as baby grows.
Built to hold.
Not to sag.
Tap a dot to explore the features.
Natural & Breathable.
70% TENCEL Lyocell, 30% organic cotton. Breathes like a t-shirt, soft against bare newborn skin, and won't turn you into a sweat factory on warm days. No polyester. No synthetic fibers. Just cool comfort for you and baby.
Natural fiber blendSoft without sagging.
The TENCEL-cotton blend has two-way stretch that gives where you need it and holds where it matters. Unlike most stretchy wraps that sag and loosen within minutes, this one stays supportive through a full nap, a grocery run, or a very long walk.
Never sagsKnee to knee.
From day one.
The wrap creates a deep seat that supports your baby's thighs from knee to knee. No dangling legs, no pressure on developing hips. The same hip-healthy positioning recommended by pediatric orthopedic specialists.
Hip-healthy designShort or long.
EverBODY.
Short (4.7 yards) for smaller frames or those who prefer less tail. Long (5.7 yards) for larger bodies or if you like extra length to work with. Both fit bodies XXS through 6X. Finally a wrap that fits you.
XXS to 6XClose from day one.
The wrap that grows with you,
and never sags doing it.
From 7 pounds, a wrap is the closest thing to still being pregnant. Baby hears your heartbeat, regulates their temperature against yours, and settles faster than anywhere else. Natural TENCEL and organic cotton that breathes, not a synthetic fabric that turns you both into a sweat factory.
"So soft and supportive! Perfect for newborn snuggles but so supportive it will easily last longer than those newborn days."
The wrap distributes baby's weight across both shoulders and your whole torso, not just your lower back. Once it's tied, it stays. No re-adjusting, no slipping, no shifting as baby grows. Both hands free for as long as you need them.
"I'm a barista and can wear my tiny bestie while I work! I wore it for the first time with my two-week-old, and it was everything."
Most stretchy wraps loosen and sag within minutes. Our TENCEL-organic cotton blend has a two-way stretch that supports without giving out. Soft at 7 pounds, still supportive at 35. We even have a video of a two-year-old in one, because we know you've heard that claim before.
"I carried baby in it for 3 hours and the wrap never sagged. She falls asleep in it right away each time."
From parents who've been there.
"I've used other wraps that are hot, thick and unsupportive. H&P's stretchy wrap did the exact opposite. Buttery soft, breathable t-shirt feeling material that does not sag. I've worn my tiny baby and tried it out with my big baby and it did not budge."
"I put my 21-month-old, who is 32 lbs, in the wrap to test it. He did not budge. So soft, thin and breathable but also so strong somehow? Stretchy but I barely felt any sag. Love love, wish I had it when he was a newborn!"
"I'm a barista and can wear my tiny bestie while I work! I wore it for the first time with my two-week-old and she immediately loved it and settled well. She falls asleep every time we do uppies in the wrap."
"I love how soft the fabric is. It's super long so I recommend this for fellow plus-size girlies. Don't get intimidated — this is way easier to put on than I initially thought. Also the first carrier that didn't make my little one cry."
"I've tried several other brands but this stretchy wrap doesn't even compare. So comfy, no excess fabric, and incredibly soft. If you're going to go for a stretchy wrap, this is the one!"
"So soft and supportive! Perfect for newborn snuggles but so supportive it will easily last longer than those newborn days."
Baby Wrap FAQs
What fabric do you make your baby wrap carriers with?
Our stretchy baby wraps are made from an amazing blend of 70% TENCEL™ Lyocell, 30% Organic Cotton. They have just the right amount of stretch that balances comfort and support for you and your baby. Not to mention this fabric is super breathable and buttery soft!
Can I babywear my newborn in a soft wrap carrier?
Yes! Our baby wraps are safety tested for use with babies weighing 8 to 35 pounds. You can get approval from your baby's doctor for earlier use as well! Stretchy wraps are our favorite carrier for newborns and smaller babies.
What are the different lengths?
Size incusivity is a core value here at hope&plum and out stretchy wraps are no different! We offer them in two lengths, short and long.
Our Short Length Baby Wrap is approximately 4.7 yards long. We suggest choosing our Short Length if you are petite or if you've used wraps before and prefer less extra length.
Our Long Length Baby Wrap is approximately 5.7 yards long. We suggest choosing Long Length if you are in a larger body or have used other stretchy wrap brands and enjoy their length.
What is the difference between your baby wraps and your other baby carriers?
We've got a great comparison page that explains the differences between our three styles of baby carriers! You can check that out here to learn more!
Are baby wraps safe?
Absolutley! All of our baby carriers have been safety tested and certified to ensure your child's safety and comply with the safety standards set forth by the U.S. Consumer Product Safety Commission.
Despite our rigorous testing, proper use is essential for safe babywearing. We highly recommend reviewing and practicing the recommended carrying techniques in our tutorial videos which you can find here.
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