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Meet Charm
Meet Charm
Frolicking unicorns 🦄 floral magic

Meet Charm

Get ready to be charmed by Charm—our new cornflower blue print filled with watercolor florals and prancing dappled unicorns that's bringing joy and spring vibes. It's the bright spot we all need after long, hard winter days of parenting chaos, because magic is real when you're raising tiny humans, and whimsy deserves a place in our everyday chaos. Designed by hope&plum fave, Jill Labieniec, Charm brings the everyday joy to the trenches of parenthood.

Charm Collection collection

Pure Magic 🦄

Up to

$28 off Drool Pads - baby carrier hope&plumDrool Pads - Flor baby carrier hope&plum
"Almost Perfect" Accessories

19 colors available
Stretchy Headbands - Adult / RosewoodStretchy Headbands - Adult / Rosewood
Stretchy Headbands
Cozy Hold, Cute Look ✨

5 colors available
$26 offA smiling caregiver front-carries a newborn in the aquamarine Agave Sprout Newborn Carrier, floral backdropMother glancing aside while holding her baby close, front-carried in the cream pinstriped Beargrass Sprout Newborn Carrier
"Almost Perfect" - Sprout Newborn Carrier

9 colors available
Woman wearing a black-and-gray woven Tulip-print Large Bandana as a headscarfLarge Bandana tied as a neck scarf over an orange sweater, in a white illustrated hen and wildflower print, Ginger colorway
Large Bandana

37 colors available
Sold outWoman carrying a baby in a floral unicorn patterned carrier.Woman holding a baby in a floral unicorn baby carrier against a white wall.
Charm Sprout Newborn Carrier
Pure Magic 🦄
A caregiver gazes down at a sleeping newborn nestled in the Charm baby wrap — a periwinkle blue woven fabric blooming with coral, pink, yellow, and white florals and white unicorns among green leaves.Charm Baby Wrap in a blue fabric with a pink, yellow and white floral print, shown crossed and tied on the back
Charm Baby Wrap
Pure Magic 🦄
Charm Ring Sling in a blue fabric with a pink, yellow and white floral print, gathered through rose gold ringsCharm Ring Sling in a blue fabric with a pink, yellow and white floral print, worn with a baby against the chest
Charm Ring Sling
Pure Magic 🦄
Person wearing a child on their back in a floral unicorn baby carrier with a natural outdoor backgroundWoman holding a child in a floral unicorn baby carrier amidst greenery and rocks.
Charm Lark Kid Carrier
Pure Magic 🦄
Woman carrying a baby in a floral unicorn patterned carrier.Woman carrying a baby in a floral unicorn patterned carrier.
Charm Lark Baby Carrier
Pure Magic 🦄
$61 offLark Baby Carrier - ’Seconds’ - Flor / Short (XXS to L)Lark Baby Carrier - ’Seconds’ - Piper / Short (XXS
"Almost Perfect" - Lark Baby Carrier

13 colors available
$39 offMeh Dai Baby Carrier - Woodland / Short baby carrierMeh Dai Baby Carrier - Flax / Short baby carrier hope&plum
"Almost Perfect" Meh Dai

5 colors available
$28 offMother smiling and wearing baby in tan stretchy baby wrap carrier’Almost Perfect’ - Baby Wrap - Sky / Short baby carrier
"Almost Perfect" - Baby Wrap

4 colors available

Up to

$40 off Night Garden Ring SlingLuna Ring Sling - baby carrier hope&plum
"Almost Perfect" - Ring Sling

16 colors available
Mini Lark Doll Carrier - baby carrier hope&plumMini Lark Doll Carrier - baby carrier hope&plum
Mini Lark Doll Carrier
Match Your Mini ❤️

24 colors available

Up to

$60 off Woman holding a baby in a purple wrap meh dai against a white backgroundMeh Dai Baby Carrier
Meh Dai Baby Carrier

43 colors available
Soft Glasses Case — cream sea-life print and sage leaf print cases side by side, each with sunglasses tucked insideSoft Glasses Case — three folded cases fanned in hand: pink heart print, tan wildflower and butterfly print, green leaf-silhouette print
Soft Glasses Case
Where Glasses Nap 💤

24 colors available
A whimsical fabric print on a periwinkle blue background, hand-painted in a watercolor and pencil-line style. Oversized blooms in coral, peach, blush, violet-blue, and mustard yellow tumble across the design with leafy green stems and small berry-like buds. Tucked among the flowers are two white unicorns with grey dappled spots and flowing manes — one rearing, one resting. Fine white linework adds texture to the background. Dreamy, painterly, and storybook-like.
A closer look

Charm

Charm is a whimsy and magic in print form. Watercolor flowers are scattered around dappled unicorns resting, prancing, and frolicking across a hand-drawn cornflower blue background. It's a perfect pop of joy for the long days of parenthood.

It's printed on our signature, breathable hemp/organic cotton, offering the perfect blend of beauty, comfort, and everyday function.

Original artwork
Finished carrier
Use the left and right arrow keys to navigate between before and after photos.
Pure Magic 🦄

Meet the artist

Jill Labieniec is the talented designer and illustrator behind beloved hope&plum prints, Ginger, Savannah, Charm, and Ambrosia.

Jill lives on a small island in the Pacific North West but grew up running wild in New England. She loves drawing nature and animals in a whimsical yet sophisticated way that appeal to children and adults alike, and encourage us all to dream and imagine.

Jill also sells home textiles and decor with her prints on her website.

Shop Charm

Prints by Jill

Savannah

Ginger

Charm

Ambrosia