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Meet Charm
Frolicking unicorns 🦄 floral magic

Meet Charm

Featured collection

Pure Magic 🦄

Woman carrying a baby in a floral unicorn patterned carrier.Woman carrying a baby in a floral unicorn patterned carrier.
Charm Lark Baby Carrier
Pure Magic 🦄
A caregiver gazes down at a sleeping newborn nestled in the Charm baby wrap — a periwinkle blue woven fabric blooming with coral, pink, yellow, and white florals and white unicorns among green leaves.Charm Baby Wrap
Charm Baby Wrap
Pure Magic 🦄
Charm Ring SlingCharm Ring Sling
Charm Ring Sling
Pure Magic 🦄
Sold outPerson wearing a child on their back in a floral unicorn baby carrier with a natural outdoor backgroundWoman holding a child in a floral unicorn baby carrier amidst greenery and rocks.
Charm Lark Kid Carrier
Pure Magic 🦄
Woman carrying a baby in a floral unicorn patterned carrier.Woman holding a baby in a floral unicorn baby carrier against a white wall.
Charm Sprout Newborn Carrier
Pure Magic 🦄
Woman holding a baby in a purple wrap meh dai against a white backgroundMeh Dai Baby Carrier
Meh Dai Baby Carrier

22 colors available
Drool Pads - baby carrier hope&plumDrool Pads - Obsidian baby carrier hope&plum
Drool Pads
For Spitty Snuggles 💧

39 colors available
SaleLarge Flat Bottom BagGray tulip patterned pouch on a white pedestal
Large Flat Bottom Bag
The Perfect Bag 💛

38 colors available
A whimsical fabric print on a periwinkle blue background, hand-painted in a watercolor and pencil-line style. Oversized blooms in coral, peach, blush, violet-blue, and mustard yellow tumble across the design with leafy green stems and small berry-like buds. Tucked among the flowers are two white unicorns with grey dappled spots and flowing manes — one rearing, one resting. Fine white linework adds texture to the background. Dreamy, painterly, and storybook-like.
A closer look

Charm

Charm is a whimsy and magic in print form. Watercolor flowers are scattered around dappled unicorns resting, prancing, and frolicking across a hand-drawn cornflower blue background. It's a perfect pop of joy for the long days of parenthood.

It's printed on our signature, breathable hemp/organic cotton, offering the perfect blend of beauty, comfort, and everyday function.

Original artwork
Finished carrier
Use the left and right arrow keys to navigate between before and after photos.
Pure Magic 🦄

Meet the artist

Jill Labieniec is the talented designer and illustrator behind beloved hope&plum prints, Ginger, Savannah, and Charm.

Jill lives on a small island in the Pacific North West but grew up running wild in New England. She loves drawing nature and animals in a whimsical yet sophisticated way that appeal to children and adults alike, and encourage us all to dream and imagine.

Jill also sells home textiles and decor with her prints on her website.

Shop Charm

Prints by Jill

Savannah

Ginger

Charm