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Meet Eloise
Meet Eloise
Minimal floral 🪻 Cottage Vibes

Meet Eloise

Meet Eloise—a neutral lover's dream. Designed by Hufton Studio, this pattern brings minimal blue florals and cottage-core charm to your favorite baby carriers and accessories. Perfect for those sweet spring days drinking coffee and watching the bluebells bloom, Eloise wraps you in that fresh morning energy—renewed, hopeful, and ready for what comes next.

Eloise collection

Cottage Charm 🌿

Up to

$28 off Drool Pads - baby carrier hope&plumDrool Pads - Flor baby carrier hope&plum
"Almost Perfect" Accessories

19 colors available
$26 offA smiling caregiver front-carries a newborn in the aquamarine Agave Sprout Newborn Carrier, floral backdropMother glancing aside while holding her baby close, front-carried in the cream pinstriped Beargrass Sprout Newborn Carrier
"Almost Perfect" - Sprout Newborn Carrier

9 colors available
Woman wearing a black-and-gray woven Tulip-print Large Bandana as a headscarfLarge Bandana tied as a neck scarf over an orange sweater, in a white illustrated hen and wildflower print, Ginger colorway
Large Bandana

37 colors available
Woman holding a baby in a dainty floral baby carrier.Woman holding a baby in a dainty floral baby carrier.
Eloise Sprout Newborn Carrier
Cottage Charm 🌿
Woman holding a baby in a dainty floral wrap in a home settingWoman holding a baby in a dainty floral wrap indoors
Eloise Baby Wrap
Cottage Charm 🌿
Woman holding a baby wrapped in a floral-patterned ring sling.Eloise Ring Sling ring color chart comparing Bronze and Champagne rings against a white fabric with blue floral sprigs
Eloise Ring Sling
Cottage Charm 🌿
Person holding a baby in a floral baby carrier indoors.Floral-patterned baby carrier with 'hope&plum' label on a light gray background
Eloise Lark Baby Carrier
Cottage Charm 🌿
Child in a light floral baby carrier with a florals in the backgroundWoman holding a child outdoors in a light floral baby carrier with greenery and flowers in the background
Eloise Lark Kid Carrier
Cottage Charm 🌿
$61 offLark Baby Carrier - ’Seconds’ - Flor / Short (XXS to L)Lark Baby Carrier - ’Seconds’ - Piper / Short (XXS
"Almost Perfect" - Lark Baby Carrier

13 colors available
$73 offPalm - Lark Kid Carrier - baby carrier hope&plumObsidian - Lark Kid Carrier - baby carrier hope&plum
"Almost Perfect" Kid Lark

1 color available
$28 offMother smiling and wearing baby in tan stretchy baby wrap carrier’Almost Perfect’ - Baby Wrap - Sky / Short baby carrier
"Almost Perfect" - Baby Wrap

4 colors available

Up to

$40 off Night Garden Ring SlingLuna Ring Sling - baby carrier hope&plum
"Almost Perfect" - Ring Sling

16 colors available
Mini Lark Doll Carrier - baby carrier hope&plumMini Lark Doll Carrier - baby carrier hope&plum
Mini Lark Doll Carrier
Match Your Mini ❤️

24 colors available

Up to

$60 off Woman holding a baby in a purple wrap meh dai against a white backgroundMeh Dai Baby Carrier
Meh Dai Baby Carrier

43 colors available
Soft Glasses Case — cream sea-life print and sage leaf print cases side by side, each with sunglasses tucked insideSoft Glasses Case — three folded cases fanned in hand: pink heart print, tan wildflower and butterfly print, green leaf-silhouette print
Soft Glasses Case
Where Glasses Nap 💤

24 colors available
Key Fob - baby carrier hope&plumKey Fob - baby carrier hope&plum
Key Fob
Keys, but Make It Cute 🔑

28 colors available
A closer look

Eloise

Eloise is a dainty cottage-core darling with a true, cool white background and ditsy light and dark blue flowers with sage green leaves and stems. Perfect for those who love a delicate and sweet touch to go with their refined, minimal aesthetic.

It's printed on our signature, breathable hemp/organic cotton, offering the perfect blend of beauty, comfort, and everyday function.

Cottage Charm 🌿

Meet the artist

Fleur Crawford, the artist behind Hufton Studio, is a surface pattern and textile designer based in Auckland, New Zealand. With over 20 years of experience in fashion and illustration, Fleur’s work blends fine art training with a love for storytelling through textiles. Fleur has previously designed fan-favorites Eloise, Woodland and Cove.

Shop Eloise

Prints by Fleur

Eloise

Cove

Woodland