Minimal floral 🪻 Cottage Vibes

Meet Eloise

Meet Eloise—a neutral lover's dream. Designed by Hufton Studio, this pattern brings minimal blue florals and cottage-core charm to your favorite baby carriers and accessories. Perfect for those sweet spring days drinking coffee and watching the bluebells bloom, Eloise wraps you in that fresh morning energy—renewed, hopeful, and ready for what comes next.

Child in a light floral baby carrier with a florals in the background

Woman holding a child outdoors in a light floral baby carrier with greenery and flowers in the background

Eloise Lark Kid Carrier

Cottage Charm 🌿

Woman holding a baby in a dainty floral wrap in a home setting

Woman holding a baby in a dainty floral wrap indoors

Eloise Baby Wrap

Cottage Charm 🌿

Woman holding a baby wrapped in a floral-patterned ring sling.

Eloise Ring Sling

Cottage Charm 🌿

Person holding a baby in a floral baby carrier indoors.

Floral-patterned baby carrier with 'hope&plum' label on a light gray background

Eloise Lark Baby Carrier

Cottage Charm 🌿

Woman holding a baby in a dainty floral baby carrier.

Eloise Sprout Newborn Carrier

Cottage Charm 🌿

Sale

Drool Pads

For Spitty Snuggles 💧

41 colors available

Sale

Gray tulip patterned pouch on a white pedestal

Large Flat Bottom Bag

The Perfect Bag 💛

42 colors available

Sale

Lark Pocket - Frolic baby carrier hope&plum

Carrier Pocket

Snack-Size Storage 🍿

42 colors available

A closer look

Eloise

Eloise is a dainty cottage-core darling with a true, cool white background and ditsy light and dark blue flowers with sage green leaves and stems. Perfect for those who love a delicate and sweet touch to go with their refined, minimal aesthetic.

It's printed on our signature, breathable hemp/organic cotton, offering the perfect blend of beauty, comfort, and everyday function.

Cottage Charm 🌿

Meet the artist

Fleur Crawford, the artist behind Hufton Studio, is a surface pattern and textile designer based in Auckland, New Zealand. With over 20 years of experience in fashion and illustration, Fleur’s work blends fine art training with a love for storytelling through textiles. Fleur has previously designed fan-favorites Eloise, Woodland and Cove.

Shop Eloise

Prints by Fleur

Eloise

Cove

Woodland