Meet Reed

I've been in love with fashion for as long as I can remember. Coming from a family of crafters and sewers, I learned how to make my own clothes at a young age (and fancy dress... a lot of fancy dress). As a determined teen I started saving all my pennies, and flew to Paris when I was 16 to study fashion. The experience of a lifetime, I was lucky enough to be a part of Paris fashion week, and learn valuable skills from some wonderful couturiers. After returning to Australia to finish high school, I then completed a Cert III in Fashion Design at East Sydney TAFE (now Ultimo TAFE) and went on to do a BA Hons in Fashion and Textile Design at the University of Technology, Sydney, whilst also gaining experience working in the industry.

In the years that followed, I absorbed the world of fashion like a sponge- from the pattern room and production, graphic, textile and fashion design, all the way to art direction and everything inbetween. I have also seen the industry radically change in this time. From a once thriving local production scene, to the offshore manufacturing boom, and the unfortunate rise of fast fashion, I am now SO thrilled to see the focus turn to sustainable and ethical business.